Sprint 4G

Sprint 4G (Test #2)

AT&T 3G

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AT&T 3G [Test #2

So who is the winner? AT&T?

Sprint: $60/mo for unlimited 4g, 5gb of 3g.
AT&T: +$20/mo for tethering, unlimited if grandfathered in [source].

The real test will be reliability and whether or not the AT&T / iOS tethering actually happens.

Whatever, mostly hot air. People aren’t really that big of suckers for games, right?

Great news! Devolution has returned, thanks to the wonderful people at Warner Brothers and award-winning advertising agency, Mother.  Please refer to this graphic to understand the benefit of such a strategic partnership:

Again, that’s great news! To learn more, let’s listen to the COO of DEVO Inc.

To learn more about the findings of Devolution, please refer to this Internet broadcast channel.

• #brandbowl – ad people critiquing ads. Good times.
• brandbowl2010 – the other half of brandbowl, with a pinch of technical failure. Whoops.
• #sb44 – Notice how many are about the ads. Hockey doesn’t have this problem.
• #sbads – Non ad people (also known as “consumers”) critiquing ads.
• Squawq.com/superbowl – Tracking the chatter from all of Twitter. Interesting. Unrelated: taking over/under when they get a takedown notice from the NFL.

Super Bowl Shuffle: Why Marketers Will Shift to ‘Platforms’

Go go gadget Alchemists.

Some notable indicators from the survey that substantiate this bullish POV:

• 81% of Brand Execs expect an increase in digital projects for 2010
• 50% will be shifting funds from traditional to digital media
• 78% of global participants believe the current economy will actually spawn more funds allocated to Digital

The next generation of Digital is upon us:

• “The web can be anywhere, and physical interaction with brand and the extension of commerce into the real world are the convergence point in the next wave of digital marketing.” – Peter Connolly, Obscura Digital
• “The most important outcome of the smartphone revolution isn’t sales, but rather the shift in the cultural expectations of the device. In just two years, the iPhone has quickly ascended to pop-cultural icon, and has shifted the way that mobile devices impact consumers’ lives, attitudes, and how they, in turn, view the role of a mobile device to support their daily needs.” – Brian Chiger, AgencyNet
• “IPTV will be the catalyst for “a move away from the ‘interruptive’ advertising model that dominates television today, toward the idea of enhancement, in which brands support new contexts for viewing.  This might be through design, such as a branded frame around a video; through application, like the ability to mark products within programming for further information; or through interactivity, like ads that change up in response to a change in viewer.“ – Dale Herigstad, Schematic
• “Augmented Reality has the potential to transform the digital landscape, merging online and offline in many creative ways. It is among the most interactive digital tools available to marketers, delivering unparalleled experiential engagement.” – Richard Taylor, IE

Two Thousand and Ten Digital Marketing Outlook