Obama for America 2012

Since the election, I’ve been nothing short of fascinated with the articles pouring out about the technology team behind the OFA campaign.

Political campaigns share a lot of similarities with marketing campaigns, except in this case the “agency” on OFA had the opportunity to tie the campaign activation directly to the conversion, with a much more clearly defined KPI and measurability. Instead of treating the campaign as a marketing teardown, they treated the campaign like a mission critical business system. That type of engineering doesn’t limit creativity, it just ensures its accessibility and enables it for success.