Obama for America 2012

Since the election, I’ve been nothing short of fascinated with the articles pouring out about the technology team behind the OFA campaign.

Political campaigns share a lot of similarities with marketing campaigns, except in this case the “agency” on OFA had the opportunity to tie the campaign activation directly to the conversion, with a much more clearly defined KPI and measurability. Instead of treating the campaign as a marketing teardown, they treated the campaign like a mission critical business system. That type of engineering doesn’t limit creativity, it just ensures its accessibility and enables it for success.

Teehan+Lax and Designing with Code.

Teehan+Lax continues to zag with a move towards designing with code.

The problem with Photoshop is that what’s being created is actually a fiction. Layout and typography decisions are made that often don’t translate accurately to HTML.

More importantly, in my mind, is that real client feedback doesn’t begin to happen until you can interact with it. Wireframes are rubber stamped. Designs are approved with minor tweaks. The first client review of the actual site is the first time meaningful feedback generally comes up. Aside from the fiscal impact, there’s an emotional tax on everyone on the project.

FanCulture – The Evolution of Influence